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Real-time bidding (RTB) is changing online display advertising market, with revenues reaching $1.6 billion
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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (Foundations and Trends(r) in Information Retrieval): Wang, Jun, Zhang, Weinan, Yuan, Shuai: 9781680833102: Books - Amazon
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2012: a year of progress for real-time bidding - infographic | Infographic marketing, Social media infographic, Infographic
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Display Advertising: A portal into the world of digital auctions and real-time bidding | by Pranay Kumar Chaudhary | Medium
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